Consultant, Digital Marketing

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Job Description:

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

This posting is for a new role.

 

How would you like to work for the #1 quick service restaurant operation in the world?! 

We are looking for a Consultant, Digital Engagement Strategy , to join our digital marketing team at the Toronto Corporate Office. If you thrive in a fast-paced environment filled with non-stop action, then this role is for you!


Who You Are

You have a passion for data-driven, customer-led marketing to build and maintain lasting relationships with Canadians across the digital ecosystem. Digital and loyalty is a growth driver for the business, and we are looking for someone who can support this category with confidence to foster deeper relationships with our fans and grow their customer lifetime value. You have the innate ability to build strong relationships and work collaboratively in a team and highly matrixed environment with both internal and external parties. You love to solve problems, thrive-off unchartered territories and can think critically to make the right decisions. You have strong organizational and planning skills to move the company forward and make an impact on strategic initiatives. You are a change agent and a leader with strong communication skills who can effectively support our system in a fast paced, collaborative, and agile environment. 

Duties

  • Support the Manager of Digital & CRM strategy in planning digital engagement strategies that drive adoption and usage of the McDonald’s app and MyMcDonald’s Rewards program
  • Support and drive digital integrations for loyalty and CRM initiatives, working closely with brand, media and agency partners to build digital activations and experiences across the marketing calendar
  • Support on managing key segmented audiences, lifecycle journeys, and digital app offer plans, partnering with Business Insights to analyze performance, share test‑and‑learn results, and identify opportunities for ongoing optimization.
  • Support the planning, launch and optimization of loyalty and partnership rewards, working cross-functionally with global, legal, technology, CRM and external partners to ensure readiness and seamless execution
  • Identify key customer opportunities derived from data/insights to further drive growth for the business and influence prioritization of digital engagement plans
  • Support in enabling the digital technology roadmap in partnership with global and technology teams
  • Facilitate cross-functional team meetings and manage timelines, deliverables across key stakeholders
  • Support the development of creative and strategic briefs for internal teams and agency partners for digital integrations in the McDonald’s App.

Qualifications

  • 4-6 years of direct experience in digital marketing, CRM, loyalty or related roles
  • Bachelor’s degree in Business, Marketing, Communications, or relevant subject
  • Strong understanding of digital engagement strategies including mobile apps, loyalty programs, CRM communications and customer lifecycle journeys
  • Experience in audience segmentation, lifecycle marketing, and digital offers
  • Exposure to loyalty rewards and partnership initiatives, with an understanding of cross‑functional coordination requirements and executional needs
  • Highly organized and detail‑oriented, with the ability to manage multiple priorities in a fast‑paced and matrixed environment and managing timelines across multiple stakeholders
  • Strong analytical mindset with the ability to interpret data and draw insights to inform offer strategies and inform digital engagement planning
  • Strong written and verbal communication skills, with the ability to prepare materials and present updates or insights to internal stakeholders
  • A consumer-led thinker who has a strong interest in digital trends and competitive activity, and with a curiosity to learn and apply new approaches
  • Strong sense of ownership and accountability for end‑to‑end deliverables, with the ability to independently drive work forward and deliver results.

Salary Range

The expected salary range for this role is $76,799 - $102,398 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.